Client Conversion System
Client Conversion System is a 12-week group program for established service-based business owners who are getting attention but not enough consistent inquiries from it.
We’ll find where people are getting lost between discovering your business and inquiring, then work through the parts of your conversion system that need attention in the order they need it.
12 weeks · Live group support · Implementation built in
- Format
- 12-week group program
- Structure
- Five phases
- Starts with
- The system snapshot
- Support
- Live group support
- Ends with
- One connected system
You’ve already changed things that made sense to change.
The homepage. The offer. Your messaging. Your branding. Your content. Your SEO.
Any one of those could affect conversion. But when inquiries are inconsistent, there will always be another thing you could change.
The useful question is whether that thing is actually responsible for the drop-off.
Homepage?
Offer?
Messaging?
Branding?
Content?
SEO?
Until you know where movement is stopping, you don’t know which part deserves your attention first.
01Found
02Understands
03Explores
Movement stops
04Inquires
05Follow-up
06Decides
Diagnose before you fix.
Start with the system snapshot.
Before you rewrite, rebuild, or send more traffic into the business, we map what is already happening.
You’ll look at where people are finding you, where they’re landing, what they’re being asked to do next, and where movement starts to break down.
System snapshotPhase 01
01Traffic
Where are people coming from?
02Entry point
Where are they landing?
03Next step
What are they being asked to do?
04Behavior
Are they doing it?
05Drop-off
Where does movement stop?
We'll separate what the numbers tell us, what we can observe in the current path, what we're reasonably inferring, and what still needs to be tested.
What the numbers tell us
What we can observe
What we're reasonably inferring
?What still needs to be tested
Find the leak. Fix the right thing first. Build from there.
The five phases
12 weeks. Five phases.
One connected system.
Each phase builds on the one before it, so you’re not trying to rewrite your message, restructure your website, and rebuild your follow-up at the same time.
Phase 0101
Find the Leak
Know where people stop moving before deciding what to change.
Map your traffic sources, entry points, path to inquiry, and available behavior so you can identify the primary drop-off.
MilestoneYou’ve identified the primary drop-off point and know what deserves your attention first.
Phase 0202
Fix the Message
Make it easier for the right person to understand why they should keep moving.
Clarify the problem your offer solves, what you do, who it’s for, and what a potential client needs to understand before taking the next step.
MilestoneYour core message is rewritten around what a potential client needs to understand before moving forward.
Phase 0303
Fix the Path
Turn the website into a clear route from arrival to inquiry.
Restructure the homepage, strengthen calls to action, remove unnecessary distractions, and simplify the inquiry or booking process.
MilestoneYour homepage is restructured and the path from landing to inquiry is easier to follow.
Phase 0404
Fix the Conversion Flow
Keep the process moving after someone raises their hand.
Work through follow-up, expectations, and the touchpoints that help qualified leads understand what happens next.
MilestoneYour follow-up process is built and there is a clear next step after inquiry.
Phase 0505
Build Consistency
Connect traffic to the right destinations and know what to monitor.
Align traffic with the right landing points, install simple tracking, and learn which signals tell you to adjust something versus leave it alone.
MilestoneYour system is connected and trackable, and you know what to watch when inquiry volume changes.
Know where people stop moving before deciding what to change.
Map your traffic sources, entry points, path to inquiry, and available behavior so you can identify the primary drop-off.
MilestoneYou’ve identified the primary drop-off point and know what deserves your attention first.
Make it easier for the right person to understand why they should keep moving.
Clarify the problem your offer solves, what you do, who it’s for, and what a potential client needs to understand before taking the next step.
MilestoneYour core message is rewritten around what a potential client needs to understand before moving forward.
Turn the website into a clear route from arrival to inquiry.
Restructure the homepage, strengthen calls to action, remove unnecessary distractions, and simplify the inquiry or booking process.
MilestoneYour homepage is restructured and the path from landing to inquiry is easier to follow.
Keep the process moving after someone raises their hand.
Work through follow-up, expectations, and the touchpoints that help qualified leads understand what happens next.
MilestoneYour follow-up process is built and there is a clear next step after inquiry.
Connect traffic to the right destinations and know what to monitor.
Align traffic with the right landing points, install simple tracking, and learn which signals tell you to adjust something versus leave it alone.
MilestoneYour system is connected and trackable, and you know what to watch when inquiry volume changes.
You’re building while you’re inside the program.
CCS alternates between training, implementation, and support so you’re not consuming 12 weeks of information and figuring out what to do with it afterward.
01Train
02Implement
03Support
→Next phase
01
Your client path
Where people enter, how they're supposed to move, and where the primary drop-off occurs.
02
Your core message
What the right person needs to understand before moving forward.
03
Your homepage + path to inquiry
A clearer route from arrival to action.
04
Your follow-up
A defined process after someone inquires.
05
Your tracking
A simple way to see what's happening and decide what deserves adjustment.
Understand it · Monitor it · Maintain it
Time expectation
Plan for roughly 1–4 hours per week, with more time during implementation weeks.
Inside CCS
12-week curriculum
Live group coaching
Q&A + implementation workshops
Private community
Built-in implementation weeks
Conversion playbooks + templates
Final integration + optimization
Included playbooks
Homepage Structure Blueprint
CTA Examples
Inquiry Form + Booking Optimization Guide
Follow-Up Message Templates
Messaging Before/After Examples
Simple Tracking Setup Guide
Diagnose before you fix.
You need an existing system to diagnose.
CCS is built for established service-based business owners who already have an offer, a website, real client experience, and some traffic or engagement.
You’re not building a business from scratch. You’re figuring out why the one you’ve already built isn’t turning enough of its attention into qualified inquiries.
CCS isn’t a follower-growth program, mindset program, or done-for-you website rebuild. You’ll implement the work with strategy, feedback, and support around you.
✓
Offer
✓
Website
✓
Client Experience
✓
Traffic / Engagement
Client Conversion System was built from the same diagnostic approach I use when looking at client journeys, websites, and conversion systems inside Sixth Avenue HQ.
I’ve spent 11 years working inside customer journeys and conversion systems, and I also design and build the websites those systems have to work through.
That combination is why CCS doesn’t treat your messaging, website, traffic, inquiry process, and follow-up as separate problems.
The goal is to understand how people move between them and know what deserves intervention.
Kiahna Vernon
founder, sixth avenue hq
investment
Choose your level of support.
CCS Base
Complete Program
$1,997
The complete Client Conversion System with group coaching and implementation support.
Includes
Full 12-week Client Conversion System
Live training, Q&A, coaching, and implementation calls
Built-in implementation weeks
Private community
Group support and feedback
Conversion playbooks + templates
Roadmap + implementation guidance
Final integration + optimization
Join CCS
Pay in full or choose a 3-month payment plan.
CCS VIP
Complete Program + Private Support
$2,997
Everything in Base, plus guaranteed private strategy and review.
Private strategy support
A dedicated channel for program-related questions, with responses within 2 business days.
One private strategy call
Use it where individual attention will make the biggest difference.
Two private material reviews
Messaging + website review
Full system + conversion-flow review
Best forI want Kiahna's eyes directly on what I'm implementing.
Join CCS VIP
Pay in full or choose a 3-month payment plan.
FAQ
Before you decide.
Do I need a new website?
Probably not. Most websites don’t need to be rebuilt from scratch. They need the right pieces fixed in the right order. Phase 1 helps us determine whether the website is actually responsible for the drop-off before you decide what to do with it.
What if I’ve already worked with a designer or copywriter?
Those projects usually solve a specific piece. CCS looks at how the pieces work together and where people are getting lost between them. We diagnose the client path first, then determine which parts need attention.
How much time should I plan for each week?
Roughly 1–4 hours, depending on the phase. Training weeks are lighter. Implementation weeks require more time because you’ll be making changes inside your business.
Will you do the work for me?
No. CCS is an implementation-focused group program. You’ll make the changes with training, support, feedback, playbooks, and live coaching around you.
If the diagnosis shows that you need deeper done-with-you or done-for-you implementation, Sixth Avenue has separate 1:1 options for that.
What’s the difference between Base and VIP?
Both options include the complete program, live calls, community, implementation support, and resources. VIP adds guaranteed private access: one strategy call, two private material reviews, and a private support channel during the program.
What if my problem actually is traffic?
Then that’s useful to know. The point of the diagnosis isn’t to prove that every business has a conversion problem. It’s to determine what is actually limiting yours.
If the system is working but not enough of the right people are entering it, we’ll identify that and use the final phase to make sure the traffic you’re generating is pointed toward the right places.
Do you offer a payment plan?
Yes. You can pay in full or split your investment into 3 monthly payments.
If you knew where people were dropping off, you’d know what to fix next.
That’s where Client Conversion System starts.
Then we work through the pieces that need attention until you have a client path you can see, understand, and maintain.
12 weeks · Live group support · Implementation built in